Your Guide to Fashion and Beauty

Even though a website gets thousands of visitors every minute, the content and the presentation of the website still affects its sales conversion rate. The sales conversion rate of the website refers to its effectiveness in converting an ordinary online visitor into a customer. In order to determine the effectiveness of the website in achieving the desired sales conversion rate, many companies, especially small businesses that want to be assured profit, seek the services of web masters to conduct A/B Testing.

Also known as split testing and sometimes as bucket testing, A/B testing is a way of studying the influence of the website’s contents and characteristics in attaining the desired reaction of the customers. This is done using a method of marketing testing that uses different versions of a website’s layout, messages, contents and features, and then randomly serve them to online visitors. Webmasters will then observe the behaviors of the website visitors and afterwards gather data regarding on their reactions; whether they were encouraged to buy the products endorsed to them, or, they remained uninterested and opt to navigate away from the site.

Just like an experiment, there is a controlled version of the website. Webmasters, marketers and publishers will then create different versions of it by presenting it in a different way such as changing the arrangement of the messages, changing the locations of the banners, changing the graphics and even changing the lay out. Though versions are differently presented, there are certain key points that must be present in all of them.

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